Encyclopedia Britannica
Encyclopedia Britannica
SUBSCRIBE
SUBSCRIBE
  • Home
  • History & Society
  • Science & Tech
  • Biographies
  • Animals & Nature
  • Geography & Travel
  • Arts & Culture
  • ProCon
  • Money
  • Games & Quizzes
  • Videos
  • On This Day
  • One Good Fact
  • Dictionary
  • New Articles
History & Society
  • Lifestyles & Social Issues
  • Philosophy & Religion
  • Politics, Law & Government
  • World History
Science & Tech
  • Health & Medicine
  • Science
  • Technology
Biographies
  • Browse Biographies
Animals & Nature
  • Birds, Reptiles & Other Vertebrates
  • Bugs, Mollusks & Other Invertebrates
  • Environment
  • Fossils & Geologic Time
  • Mammals
  • Plants
Geography & Travel
  • Geography & Travel
Arts & Culture
  • Entertainment & Pop Culture
  • Literature
  • Sports & Recreation
  • Visual Arts
  • Companions
  • Demystified
  • Image Galleries
  • Lists
  • Podcasts
  • Spotlight
  • Summaries
  • Top Questions
  • #WTFact
  • Britannica Kids
Ask the Chatbot Games & Quizzes History & Society Science & Tech Biographies Animals & Nature Geography & Travel Arts & Culture ProCon Money Videos
Von Restorff effect
Directory
References
Discover
Middle East bee locator map
Are the Middle East and the Near East the Same Thing?
airplane in flight (plane, aircraft, flying)
7 Puzzling Plane Disappearances
Estimated battle casualties, Normandy invasion, World War II. WWII, D-Day
Estimated Battle Casualties During the Normandy Invasion and Campaign to Liberate Paris (June–August 1944)
Scolex (head) of the tapeworm Taenia solium.  The hooks of the scolex enable the tapeworm to attach to the intestinal wall.
Uninvited Guests: The 7 Worst Parasitic Worms
Nelson Mandela, undated photo.
15 Nelson Mandela Quotes
Close up of praying mantis walking on stone ground against a blurred background in Japan
6 Animals That Eat Their Mates
Paul Revere. "The bloody massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.," engraved by Paul Revere. Boston Massacre.
There’s a Riot Goin’ On: Riots in U.S. History (Part One)

Von Restorff effect

psychology

Learn about this topic in these articles:

effect on recall

  • How does multitasking affect the human brain?
    In attention: Memory and habituation

    One example, known as the Von Restorff effect, is that, in any given number of items to be learned, an item that is notably different from the rest in size, colour, or other basic characteristics will be more readily recalled than the others. Unfortunately there is a price to be…

    Read More