Donald Horton

American sociologist

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parasocial interaction

  • The Tonight Show
    In parasocial interaction

    …the writings of American sociologists Donald Horton and R. Richard Wohl in the 1956 article “Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance.” The article describes how PSIs may gradually lead to the formation of a parasocial relationship. Most theoretical work attempting to define and differentiate PSIs…

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