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References
Leo Postman
American psychologist
Learn about this topic in these articles:
study of collective behaviour
- In collective behavior: Rumor-creating situations
Allport and Leo Postman offered the generalization that rumor intensity is high when both the interest in an event and its ambiguity are great. The U.S. sociologist Tamotsu Shibutani agreed, contending that rumor abounds when the demand for news is greater than is the supply provided through…
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