Mitsubishi Motors

Japanese company

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DaimlerChrysler

  • Mercedes-Benz brand logo on a stele in front of a branch of the car manufacturer in Munich.
    In Mercedes-Benz Group: Postwar growth, diversification, and a merger of equals

    It bought 34 percent of Mitsubishi Motors in 2000, a move that made DaimlerChrysler the third largest automaker in the world (after General Motors Corporation and Ford Motor Company). The following year the company sold Adtranz, a supplier of rail systems, to concentrate on its automotive business. Its deal with…

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  • In Jürgen Schrempp

    …a one-third stake in Japan’s Mitsubishi Motors Corporation. However, neither the merger with Chrysler nor the deal with the Japanese automaker was a success. Despite Schrempp’s efforts, which included the replacement in 2000 of Chrysler’s president, the American company was troubled from the start, posting huge losses and causing Daimler’s…

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