rumour
Also known as: rumor
Learn about this topic in these articles:
major reference
- In collective behavior: Rumor
Rumor abounds under certain circumstances. The U.S. psychologists Gordon W. Allport and Leo Postman offered the generalization that rumor intensity is high when both the interest in an event and its ambiguity are great. The U.S. sociologist Tamotsu Shibutani agreed, contending that…
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