two-step flow model of communication

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"Landing of Columbus" by John Vanderlyn, oil on canvas; commissioned 1836/1837, placed 1847. In the rotunda of the U.S. Capitol, Washington, D.C. 12' x 18' ft. (3.66 m. x 5.49 m.) Christopher Columbus and members of his crew are shown on a beach

5 Unbelievable Facts About Christopher Columbus

New Zealand. Political/Physical map. Includes locator.

Where Is “Old Zealand”?

Queen Elizabeth II addresses at opening of Parliament. (Date unknown on photo, but may be 1958, the first time the opening of Parliament was filmed.)

All 119 References in “We Didn’t Start the Fire,” Explained

Nelson Mandela, undated photo.

15 Nelson Mandela Quotes

Statue of Nostradamus

Nostradamus and His Prophecies

African Americans demonstrating for voting rights in front of the White House as police and others watch, March 12, 1965. One sign reads, "We demand the right to vote everywhere." Voting Rights Act, civil rights.

Timeline of the American Civil Rights Movement

green digital binary symbols

What Comes After Terabyte?

two-step flow model of communication: Related Content

Written and fact-checked by The Information Architects of Encyclopaedia Britannica

Topics

mass communication public opinion focus group spiral of silence propaganda conspiracy theory false flag opinion poll

Key People

Elihu Katz

American sociologist